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Gone are the days, audience will not see anything but star movies in Tollywood. However in recent times, the makers of such films have started taking audience for granted and churning out routine mass masalas continuously. No wonder these films burst like bubble at the box office. While the success percentage among star films have gone down very low, even the successful once are not being profitable ventures to every one involved in the trade. Best example of such scenario is Ram Charan's Govindhudu Andari Vaadele. The film is a loss venture to either distributor or exhibitor in every area of the Telugu states except for Nizam.
A small film like Loukyam which released around the same time as GAV, had more consistent run that the Ram Charan's starer. Speaking about the future of star films going further, "Remunerations of Star heroes and directors are going up for no reason. The risk involved in such films is increasing every day due to over budgets. While in the case of small films, with little care the losses can be minimized and if the film is a hit, there can be a profit of 100% to every party involved in the trade. There needs to be serious introspection lest the business model of star films will fall down very soon".
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